Branding

  • Repositioning Elgato's identity away from "gaming" and building the design system that kept it consistent as the brand scaled.

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Campaigns & GTM

  • Everybody has something worth sharing with the world. That’s why globally more than 50 million people now consider themselves content creators and why children no longer want to be astronauts when they grow up, they want to be YouTube stars…

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  • A punchy, product-focused launch film for Stream Deck +, built to hype its core functions across web and social.

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  • A 10th-anniversary campaign celebrating Elgato's creator community, paired with a limited-edition hardware drop that sold out in 24 hours.

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  • A brand campaign spotlighting the moment creators realize what they were made for, told through Elgato's own community.

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  • A limited-edition hardware drop with Bethesda for the launch of Starfield, sold out within 24 hours.

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  • Elgato's first-ever apparel collection, led end to end from design through GTM and campaign.

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  • An omnichannel launch campaign for the Elgato Neo line, built to drive awareness and adoption among new creators and professionals.

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  • A color-led product and packaging launch bringing a playful, nature-inspired palette to the Elgato lineup.

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  • A Bethesda-licensed limited hardware drop marking the launch of Fallout.

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Retail & Events

  • An experience-led booth built to bring Elgato's brand to life for TwitchCon's content-hungry audience.

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  • An experience-led booth bringing Elgato's brand to life for TwitchCon's European audience.

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  • A pandemic-era virtual product reveal: a 26-minute keynote and live Twitch Q&A introducing nine new products worldwide.

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  • A unique experience space for adidas consumers. Built with hyperlocal relevance, fully digital-enabled, and most importantly, sustainability-focused.

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  • What if we could repurpose every bit of waste that we produce?

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  • The first permanent adidas “FOR THE OCEANS” sustainability retail space.

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  • An initiative for consumers to bring their old clothes to the collection points in adidas stores

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  • The complete transformation of the brand's number 1 store in Europe is a part of Adidas’ process to leave a mark in the heart of key cities around the world.

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  • A collection composed of six cubes, created for adidas Creative Direction Exhibition.

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