I'm Michelle, a brand and marketing leader based in Germany.

I've spent 15+ years building brands people actually care about: from adidas' global retail storytelling to leading Elgato's brand across 20+ markets today. I work across the full arc of brand marketing: strategy and creative direction, go-to-market and integrated campaigns, retail and event experiences, and the systems that keep a brand consistent as it scales.

Munich-based and fluent in German and English, I currently lead a 15+ person cross-functional team at Elgato, managing agency partnerships and multi-market campaigns that turn products into cultural moments, not just launches.

Some things I do: Brand Strategy · Brand Marketing · GTM Strategy · Integrated Marketing · Product Marketing · Retail Marketing · Exhibitions & Events · Creative Direction

What I've been up to:
This year, I led the launch of Wave Next and Elgato's brand presence at ISE, NAB, and IBC 2026.